Hoover Silver Jubilee1932
HO-25.1
Bronze (70mm)
HO-25.2
Silver (32mm)

The obverse bears kneeling woman with old-fashioned broom beneath her being raised by goddess; trees and sun in background. Above, HOOVER SILVER JUBILEE; at lower left, 1907 / 1932.

The reverse bears image of Hoover's factory. Above, IN GRATEFUL RECOGNITION / OF THE COOPERATION TENDERED / DURING THE HOOVER SILVER / JUBILEE 1932; Small silver has dedication below, MEMBER / 25 (circle) OF IBAISAIC.

The token has the following maker's mark at 6:00: MEDALLIC ART CO NY SILVER

IBAISAIC stands for "It beats... as it sweeps... as it cleans," the Hoover Company's advertising slogan invented by Gerald Page-Wood, an art director of Erwin, Wasey & Company, in 1919. The slogan referred to the action of revolving brushes that vibrated the carpet to loosen trodden-in dirt and provied early Hoover vacuum cleaners a distinct advantage over competitors' models.

This medal's obverse design was picked up again one year later. Hoover exhibited at the Chicago Worlds Fair in 1933 and handed out bronze tokens to visitors of the Hoover Exhibit.

HO-25.1
Bronze
70mm (2.75in)
MEDALLIC ART CO.N.Y.
HO-25.2
Silver
32mm (1.25in)