NBC's Tenth Anniversary1936
by Richard A. Loederer, E.P.H. James, Julio Kilényi
NBC-10.1
Bronze
NBC-10.2
Silver-plated Bronze

The obverse bears the old NBC logo crisscrossed in the center; double lightning bolts extending from all corners of the cross. On left and right of lightning bolts above, 19 / 26; on left and right of lighning bolts below, 19 / 36.

The reverse bears text only. Around, NATIONAL BROADCASTING COMPANY * A RADIO CORPORATION OF AMERICA SERVICE * ; in center field, TENTH ANNIVERSARY / TO THOSE WHO HAVE SHARED WITH US / IN THE ADVANCEMENT OF BROADCASTING.

The medal commemorates the tenth anniversary of the National Broadcasting Company which was founded in 1926. It was distributed to its employees in 1936. From Chris Bach, whom I owe big thanks for information about art medals, I learned the following:

This scarce Art Deco medal has long been "unsigned" in various auctions with no artist or sculptor identified or credited with the design. However, the Cleveland Museum of Art credits the medal as being a collaboration of three people: "modeled by Julio Kilenyi (American, b. 1885); obverse designed by Richard A Loederer (American, b. 1894) and the reverse designed by E.P.H. James (American)" - a gift to the museum's collection by the National Broadcasting Company in 1937 (No. 1937.9.A/B). A specimen at the New York Historical Society in NYC also credits Julio Kilenyi; and the Library of Congress collection identifies a similar item designed by Loederer in their NBC History Files: 1922-1986, Folder 173, Logos, "Photo of tenth anniversary (1936) plaque designed by Richard Loederer of Vienna."

This medal measures 76mm in diameter and was struck in bronze by the Robbins Company of Attleboro, Massachusetts.